BookBox is a social enterprise that innovated the concept of “AniBooks” or animated books to support emergent literacy and language skills. We overcome the distribution challenges of print by piping reading to children through digital and electronic media.
In our conception, a “book” is a reading experience that can travel in print and other audio-visual media.
We believe that the print medium, though desirable, is severely limited in its ability to bring reading to the masses of children in India, spread across 640,000 villages, speaking 22 official languages with numerous dialects, and 75% living on less than $2 a day.
Our mission is to produce animated stories that are powered by Same Language Subtitling (SLS), a scientifically tested and proven approach to help improve reading skills and language learning, ultimately promoting a love for reading. We create content for any audio-visual media platform such as broadcast TV, DVD/VCD, mobile phones, handhelds, the internet, and last but not least, print.
AniBooks flow from a simple fact – children love to watch cartoons. Thus, AniBooks are animated stories for children, with the narration appearing on-screen as SLS. BookBox was founded in 2004 after winning a business plan competition, the Social e-Challenge, at Stanford University. BookBox has produced over 45 AniBooks in over 40 languages aiming to create sufficient content to, eventually, mount TV programs.
In an AniBook, every word is highlighted in perfect timing with the audio, thus reinforcing reading skills, automatically and subconsciously. SLS is a pedagogically sound and proven technique, with known application in early literacy and second language instruction, innovated and pioneered by our partner non-profit PlanetRead (www.planetread.org).
1. Adaptability in different languages and language combinations. On digital media, this allows a learner to tailor the language mix to one’s learning needs and build second language learning on a known first language.
2. Possibility of mass distribution on any audio-visual media such as broadcast TV, DVD/VCD, mobile phones, tablets, the internet, and last but not least, print.
3. After the AniBook is produced in one language, the cost of production in additional languages is marginal.